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Key Marketing Metrics for Buyer Journey Conversions

Being marketers, you might get caught up in the nuances of the emails opened, specific campaigns, calls-to-action clicked, events attended, forms filled out, and even more.  However, at times, you might not see that forest for the trees. Even though there are various prospective measurements, some of the digital marketing companies metrics will help you with the results across the strategy.  In this blog we are going to check one such metrics.  This is the buyer journey conversions. The journey of each contact to make it through the ultimate decision to buy the good and services is hardly the same.

The question is how to understand which path is the best to get customers for moving forward in the buying journey. Even though it is valuable to understand which campaign and content is making the maximum impact on the customers within the buying journey, you should know that buying journey is the most exclusive. Thus, you require a key marketing metric for measuring the performance along the journey even if the individuals are using exclusive paths.

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Buyer Journey Velocity

How can you track the progress for optimum outcome and how can you align the optimum communication for reaching out to the audience where they are within the journeys?

The answer to this question is actually a flexible approach tracking the tools which are used for measuring the forward progress of the contacts and which enable you to compare the communication impact with the status of the campaign.  The digital marketing companies metric which is being referred to is the funnel velocity or the buyer journey velocity.  This is measured by comparing the time in the buying stage along with the types of content consumed and the amount.

This metric will help you detect where the bottlenecks exists within the marketing process and the sales. It will ascertain the overall campaign effectiveness across communication efforts and that too within the particular segments.  This will help the digital marketing companies to optimize the marketing mix.  Funnel velocity will help you to identify the weakness and strength within the approach.

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Starting with the Buyer Journey Tracking

The first step to get this digital marketing companies metric set up is to identify all the standard stages of the buyer journey both before and after the sale.  You can leverage the previous knowledge of wins; work with the sales team to know the stages which makes the maximum sense in the company.   Make sure that you start with the general buyer journey and develop more specific journeys over time if this turns out to be apparent that the some of the audiences or industries require their own tracking. Most of the companies are capable of understanding the central journey for the standard product lines and also the products to start.

Benchmark for Defining a Baseline

A certain part of the leveraging marketing metrics like the buyer journey velocity is actually the tracking of the initial results.  For this you have to establish the benchmark with the help of the results obtained previously.  Buyer journey velocity is like an industry and also a metric that is specific for one company so it is essential to co-operate with the marketing peers of the other companies for establishing an initial baseline. When setting the benchmarks, it is necessary to identify the conversion criteria which tightly match the definition for proceeding on to the next stage of the journey states digital marketing companies.

Gift Baskets Toronto Can Be Themed According the Customer Needs

Are you looking for an ideal gift idea for your friend or for your loved one? What can be better than a gift basket? Well, gift baskets have evolved as a good gifting idea over the last couple of years.

Why Gift Baskets?

You might be wondering why gift baskets Toronto is the best option. Well, gift baskets allow any individual to customize the baskets as per the taste of the recipient. Moreover, customers can also find a tailored gift basket at the gift basket stores.

The concept of a gift basket is basically simple. It is a basket that can contain all kinds of usable items. The best thing about a gift basket is that they are available for any occasions. For example, whether you want to buy a gift basket for a birthday or a housewarming party or for a baby shower event; you will get a gift basket for any of these occasions. Moreover, the gift baskets are suitable for any age group.

Gift baskets Toronto

Get Gift Baskets for Various Occasions

Often, you might find it hard to find a suitable gift for a particular occasion. In fact, you will find yourself churning your head. However, the gift industry is there to help you out. They have come up with an amazing concept of gift baskets Toronto. Basically, they can easily address your needs and design a gift basket accordingly. For example, if you are looking forward to a birthday gift basket for a toddler, then you can easily get a readymade basket from the gift basket store. Or else, you can ask the store to customize your birthday gift basket with toys, clothes, and chocolates for the toddler.

Now take a look into some amazing gift basket ideas that can be tailored according to the need of the customer.

Birthday Gift Basket

Gift baskets Toronto stores can provide customers with a beautifully decorated gift basket. The birthday gift basket can be attached with a personal birthday note for the recipient. Items that can be easily included within the basket are chocolates, cake, gourmet snacks, wine, and so on.

Party Gift Basket: Are you planning to go to a housewarming party? You can easily settle down for a housewarming party gift basket. Usually, this kind of basket can come filled with party supplies like stickers, hats, balloons, etc. Along with that items like wine bottle or wine glasses can be included in it.

Baby Shower Gift Basket: Gift baskets Toronto stores can provide you with beautiful baby shower gift baskets.  This type of gift basket can be a great way to welcome a new baby into the world. Moreover, this kind of basket can be useful for the mother. It can include all necessary stuff for the baby like clothes, baby diapers, baby lotions, and so on.

Now selecting a perfect gift baskets Toronto for your friend or family members ahead of the holiday season won’t be difficult. With numerous online stores coming up getting hold of a perfect basket won’t be a rocket science. You can grab a beautifully packed gift basket based on your occasion. Companies can follow these tips here to increase the instagram following.


Staying Fit and Healthy with Fitness Personal Trainer Toronto

Over the last couple of decades, health and fitness have become synonymous. Many men and woman are yearning for a greater athletic physique and for a perfect silhouette figure. Some even crave for 6-pack abs with protruding biceps. With the want of the people being varied, it resulted to the growth of gym and fitness centers. This eventually led to the rise of fitness trainer.

If you are looking towards the goal of achieving a great body, you can also take the help of fitness personal trainer Toronto. They can help you to achieve a perfect body. For this they will enlighten their clients about the right kind of diet and nutrition. It is a known fact that a perfect body can only be achieved when the body remains healthy.

fitness personal trainer

What Does ‘Being Healthy’ Means?

If you want to learn the true meaning of ‘being healthy’ you will need to take the help of a fitness trainer. According to fitness trainers, a healthy lifestyle along with a balanced diet is extremely crucial. The diet can help a person to become fit. After all, when a body gets proper nutrition and energy from the diet, it can easily help in restoring the muscles. When muscles get right amount of nutrition and energy, it can easily help to support the health.


How Personal Trainers Can Help?fitness personal trainer Toronto

 If you want to attain good health, you can take the help of any reputed fitness personal trainer Toronto. Being professionals they can easily help their clients to remain in shape. Basically, they know what can be done so that a person can remain fit. Mostly, the fitness trainer recommends their clients with various kinds of physical trainings that can help their clients to easily attain a great physique. Depending on the need of the people, the workout regimes are chalked out by the fitness trainer.

It can be said that from providing tips on various kind of exercise, the fitness trainer can even provide suggestions through which energy can be gained. More energy can help a person to maintain their fitness level as well as the weight. For example, the fitness trainer can suggest for low-impact exercises or exercises that involves a lot of weight.


Health Diet

 According to fitness personal trainer Toronto, eating a healthy diet is very crucial. It can help to maintain a healthy body and mind. The fitness trainer will make sure that the diet chart of their client includes all necessary minerals and vitamins. Thus, it can be said that the personal trainer can provide best guidance for eating a healthy diet.

In fact, working with a fitness personal trainer Toronto is crucial. They can deice which diet plan i.e. a high fat diet or high-carb diet would be suitable for attaining a healthy and fit life. They can make necessary changes in the diet plan as per client’s need.


Achieving the goal of a perfect body involves an arduous task. One needs to put a lot of effort from their end in order to stay fit and healthy. However, you can easily achieve the goal, just by taking the help of a certified fitness personal trainer Toronto. This is because they will teach you the right way to stay fit and remain healthy.